ROI Calculator
The Plumber Marketing
ROI Calculator.
Three inputs, one estimate of what a properly-built Google Ads campaign could produce for your plumbing company. The numbers below use industry-average plumber CPLs as the floor — for your actual market data, that's the discovery call.
Your numbers
Sets the cost-per-lead range for the math.
Mid-sized cities, suburb of a metro · CPL range used: $45–$75
Most plumbing companies we work with run $1,500–$5,000.
Service-and-repair plumbers typically run $300–$1,200.
Of leads who get on the phone, what % become booked jobs? Most plumbers run 30–60%.
The math
Fill in the three fields to see your projection.
We'll show estimated monthly leads, booked jobs, revenue, and ROAS based on industry-average plumber CPLs for your market type.
Honest caveats
Two things you should know about this calculator.
1. These are industry-average numbers, not your numbers. The math above uses cost-per-lead ranges that are typical for plumber Google Ads in each market type. Your actual cost per lead depends on your specific zip codes, your service categories, and how well the account is built. Some markets are cheaper. Some are more expensive.
2. This math assumes the rest of the system is working. A fast plumbing website. The right offer. Lead follow-up that catches the call before it goes cold. If any of those pieces is missing, the leads-to-jobs math falls apart fast.
Want the real numbers for your service area?
Book a free 10-minute discovery call. If we're a fit, we'll dig into the actual CPC in your zip codes, real search volume for your services, and model exactly what marketing should produce for your business.