Launchpad package
The foundation package for plumbers
who need to do this right the first time.
A custom plumbing website, full Google Business Profile management, weekly content, monthly press releases, citations, and the local SEO strategy that makes it all compound — bundled for $1,200/month. Month-to-month. No long-term lock-in.
Who Launchpad is built for
The compounding play, not the fast-start play.
Launchpad is built for the plumbing company that knows the foundation needs to be right before any of the more aggressive growth tactics can work. If any of these sound like you, this is the package.
You're starting from zero (or close to it)
No real website, no SEO presence, no working GBP, no marketing system. Launchpad is the foundation. Without these pieces in place, nothing else compounds.
You don't have a working website yet
Most plumber sites we audit either don't exist, take 6+ seconds to load, look like 2014, or were built by someone who wasn't a marketer. Launchpad includes the custom build that fixes that.
You know you need to show up on Google but aren't sure where to begin
Local SEO + GBP + citations + content is the whole organic-search stack for a plumbing company. Launchpad runs all of it together so the channels reinforce each other.
You're not ready to spend on paid ads yet
Maybe cash flow is tight. Maybe you've been burned before. Maybe you just want to build the asset that pays for itself first. Launchpad doesn't include paid media — by design.
What you get every month
The full foundation, bundled into one retainer.
Nine things, every month, built to work together. The pieces matter. The way they fit together matters more.
Custom 15-page plumbing website
Fast, mobile-first, SEO-ready, and built to convert. Sub-2-second mobile load. 95+ Core Web Vitals across the board. Schema markup (LocalBusiness, Plumber, Service, FAQ) done right out of the gate.
Hosting + unlimited edits
Production-grade hosting included. Need to add a service, swap photos, update hours, change phone numbers? Just ask. Edits aren't billed and aren't capped.
One SEO-optimized blog post every week
Weekly, real content — not 800 words of recycled keyword filler. Each post targets a specific search someone in your service area is making, written to rank organically and get pulled into AI search answers (Perplexity, ChatGPT, Gemini).
One syndicated press release every month
Press releases are the single highest-leverage way to scale high-authority citations and get the brand referenced in AI search. We write it. We submit it. You get the visibility and the backlinks.
Google Business Profile setup + ongoing management
Your GBP is the most valuable free asset you have. We optimize every field, manage posts, respond to reviews, build out service descriptions, and watch for the suspension triggers that take most plumbers offline at the worst possible time.
Local citation building + cleanup
Cleaning up the inconsistent NAP listings that confuse Google, plus building the new citations that feed the local-ranking flywheel. Targets the 100+ minimum threshold a US plumber business needs.
On-page SEO + AEO (Answer Engine Optimization)
Built for traditional Google search and the AI search engines that are eating into it — Perplexity, ChatGPT, Gemini, Google AI Overviews. FAQ schema, entity-level content, and the structured data that makes AI tools cite your brand by name.
Local SEO strategy + monthly reporting
You see the rank movement, the call volume, the GBP impressions, the new citations, the new content. We see it too — and we tell you honestly what's working and what isn't, every month.
Direct Slack support
You're in our Slack. We're in your Slack. No support tickets, no account-manager-as-translator, no waiting 48 hours for a response to a one-line question.
What Launchpad is NOT
Honest about what this package doesn't do.
Launchpad does NOT include paid ads.
No Google Ads, no Meta Ads, no Local Services Ads management. If your phone needs to ring in two weeks, Launchpad can't make that happen on its own. That's not a flaw — it's the point. Launchpad builds the asset that pays you for years. Ads pay you this month. Different jobs.
If you need leads fast → see Ads System or Growth System.
Launchpad is NOT a 30-day fix.
Real organic ranking lift takes 4-6 months. Top-3 positioning in a competitive service area is more like 9-12. The Google Business Profile work shows up faster — sometimes inside 30-60 days — but real SEO is a compounding game, not a fast-twitch one. If anyone tells you SEO works in 30 days, walk away from that conversation.
How it pays back
What Launchpad actually does, month by month.
Real timeline expectations for a typical Launchpad engagement — based on what we actually see, not what looks good in a pitch deck.
Foundation built
New website launched. GBP fully optimized + posts running. Citations cleaned up and new ones submitted. First press release published. Schema deployed. First two blog posts live.
First visibility moves
GBP impressions and direction requests start climbing. Map-pack visibility improves on lower-competition local queries. New citation URLs start indexing. Press release URLs picked up by AI search.
Organic lift kicks in
Money pages start climbing into the top 50, then top 30, on the queries that matter. GBP appears in the Maps 3-pack for an expanding set of searches. Phone calls measurably trend up.
Top-3 territory
Money pages in the top 3 for most target queries in the service area. GBP holding the Maps 3-pack consistently. Brand searches climbing. AI search engines (Perplexity, ChatGPT, Gemini) referencing you by name on plumber queries in your area.
Compounding asset
Every month of work compounds on the last. Your cost per lead drops as organic share grows. The asset that costs $1,200/month to maintain produces leads that cost $5,000+/month to replace with paid ads.
Launchpad — common questions
The questions plumbers ask before signing up for Launchpad.
How long until Launchpad starts producing leads?
Realistic expectations: GBP and Google Maps visibility improvements often show up in 30-60 days. Real organic ranking lift on competitive terms takes 4-6 months. By month 9-12, a well-executed Launchpad client is usually in the top 3 for the queries that actually matter in their service area. SEO compounds — year three is dramatically better than year one. If you need leads in 30 days, Launchpad is the wrong package; look at Ads System or Growth System.
Why is Launchpad called the 'foundation' package?
Because every other marketing channel you'll ever run lands somewhere — and Launchpad builds the somewhere. Google Ads, Facebook ads, Local Services Ads, even direct mail traffic all eventually point at your website and your Google Business Profile. If those are broken or thin, every dollar you spend on paid traffic converts worse. Launchpad fixes the foundation so paid spend (when you add it) actually works.
Do I have to commit to a long contract?
No. Launchpad is month-to-month. No annual lock-ins, no setup penalties if you cancel, no fees for leaving. If we're not earning our keep, you walk and we provide an export of your website files if you want to take them.
What's the difference between Launchpad's $1,200/month and just hiring an SEO freelancer?
Launchpad isn't only SEO. It includes the website (a $2,500 build elsewhere), unlimited edits, a weekly blog post, a monthly press release, GBP management, citation building, on-page SEO, AEO for AI search, and monthly reporting — all bundled. The standalone Local SEO service alone is $1,350/month. Launchpad bundles the foundation so you get all of it for less than the standalone SEO cost.
Can I upgrade from Launchpad to a bigger package later?
Yes, anytime. Most Roundhouse clients start at Launchpad and graduate into Growth System (which adds Google Ads or Meta Ads on top) or Authority System (which adds both) once the foundation is producing and they're ready to scale paid acquisition on top of it. No migration cost.
Is the $1,500 setup fee really one-time?
Yes — one-time, paid at signing. It covers initial site build, GBP setup or claim, schema deployment, citation audit, and Phase 1 brand-foundation work. From month two onward you only pay the $1,200/month retainer.
If Launchpad isn't the right fit
Three other packages, three different starting points.
If you need leads faster, or you're ready to run organic and paid together, or you want the full machine running on every Google surface — one of these is probably the fit.
Ads System
$1,000/moWhen you need leads this week — not next quarter.
Best for: You have a working website already and your phone needs to ring fast.
Growth System
$2,000/moEverything in Launchpad + one paid ad platform of your choice.
Best for: You want organic and paid running together — the strongest combination.
Authority System
$2,600/moThe full machine — SEO + Google Ads + Meta Ads + LSA setup.
Best for: You're ready to dominate your service area on every Google surface at once.
Want to know if Launchpad is the right fit for your business?
Book a free 10-minute discovery call. We'll pull up your current Google rank, your GBP, your competitors' positions, and tell you honestly whether Launchpad is the right starting point — or whether one of the other packages would serve you better.